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Dr Pepper celebrates Hispanic youth culture | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
JUNE 16, 2015 | BY GINA ACOSTA

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour.

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

http://www.retailingtoday.com/article/dr-pepper-celebrates-hispanic-youth-culture
 

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